How to Sell Pre-Built SOC 2 Questionnaire Templates to Auditors

 

A four-panel comic illustrates how to sell pre-built SOC 2 questionnaire templates to auditors: A man in an orange sweater types on a laptop, saying, "I’ll create pre-built SOC 2 questionnaire templates to sell to". A professional auditor in glasses thinks while looking at a checklist with a shield icon, saying, "Auditors want time-saving, standardized tools". The same man points upward while smiling, with pricing and e-commerce icons, saying, "Price them appropriately and sell them on your website". Two men in suits have a business conversation with a sign labeled “ROAFT” in the background, and one says, "Market to auditors and partner with security consultants".

How to Sell Pre-Built SOC 2 Questionnaire Templates to Auditors

Selling pre-built SOC 2 questionnaire templates can be a high-value, low-maintenance revenue stream—especially if you’re targeting auditors and compliance professionals who need repeatable frameworks.

This post outlines how to build, package, and market these templates for maximum impact.

📌 Why Auditors Want Templates
📌 What to Include in Your SOC 2 Template
📌 Pricing Your Product
📌 Where to Sell Them
📌 Marketing Strategies That Work
📌 External Resource

Why Auditors Want Templates

Auditors are under pressure to deliver consistent, defensible results across a range of clients and industries.

Having pre-built SOC 2 questionnaire templates saves them hours of manual setup, keeps audit processes standardized, and reduces human error.

Templates also help junior team members conduct risk assessments with senior-level guidance baked in.

What to Include in Your SOC 2 Template

A good SOC 2 template should be more than just a list of questions.

Here’s what to include:

  • ✅ Trust Services Criteria (TSC)-aligned questions

  • ✅ Yes/No and open-ended responses

  • ✅ Sections for Controls, Risks, and Notes

  • ✅ Version control & timestamps

  • ✅ Easy export (Excel, Google Sheets, or PDF)

If possible, include custom fields for different auditor workflows (e.g., readiness vs. full audit).

Pricing Your Product

Most pre-built templates fall between $49 to $299, depending on how detailed and editable they are.

You can offer:

  • 🟡 Single-use licenses for one-time download

  • 🟢 Team packs for firms with multiple auditors

  • 🔵 Subscription updates as the SOC 2 framework evolves

Don't underprice. Remember: you're saving them *hours* of work.

Where to Sell Them

You can list your SOC 2 templates on:

  • 📁 Gumroad or Payhip

  • 📁 Your own Notion, Webflow, or Carrd website

  • 📁 LinkedIn direct outreach (DMs to audit firms)

Also consider emailing compliance blogs and asking to be listed as a resource.

Marketing Strategies That Work

1. Record a short demo video walking through your template.
2. Write SEO-optimized blog posts like: "Top 5 SOC 2 Readiness Tools for Auditors."
3. Offer a free sample worksheet in exchange for email signups.
4. Partner with SaaS security consultants—they often recommend templates to their clients.

Make sure to use audit-specific language in your messaging: “readiness assessment,” “control testing,” “evidence gathering,” etc.

External Resource

Need inspiration or want to reach an audience interested in info tools? Check out this blog that often covers professional templates and compliance resources.

Final Thoughts

Selling SOC 2 questionnaire templates is all about solving a specific, recurring pain point for auditors.

Keep your templates up to date, market with authority, and you’ll build a high-converting, evergreen asset.

Whether you’re a former auditor or just know how to write risk questions like a pro, there’s a strong demand waiting for you to tap into.

Keywords: SOC 2 template, audit questionnaire, compliance tools, sell digital templates, risk assessment